The Shadow
The Alleghany Highlands Chamber of Commerce and Tourism will be reprinting its Visitor Guide this fall.
The guide is an overall representation of everything there is to do in the Alleghany Highlands for potential visitors. It highlights the region’s attractions, businesses, restaurants, hotels and much more.
From a small business owner perspective, this is a great opportunity to market their business for free at a high level.
The Visitor Guide will be placed at every Welcome Center in the state, at informational kiosks throughout the region, in welcome bags for Douthat State Park’s visitors and also in the packets of the chamber’s 500-plus outdoor event participants each summer.
The chamber also mails out a Visitor Guide to anyone who expresses interest in the Alleghany Highlands through advertising leads, a number that is around 1,500-2,000 every few months.
Due to the high level of leads and interest in the Alleghany Highlands, the chamber has put the Visitor Guide in the hands of nearly 30,000 people in just a year and a half.
“We try our best to negotiate advertising packages that offer leads so that we can reach a targeted audience in hopes that they will take the next step and visit the Alleghany Highlands,” said chamber Special Projects and Marketing Manager Josh Taylor.
The chamber also urges businesses with listings already in the Visitor Guide to review them and make sure the information listed is still accurate before re-printing.
“The Visitor Guide has a large footprint and can be found at all Welcome Centers throughout the state and kiosks throughout the region … It also serves as a tool for planning every aspect of a visitor’s trip, so it’s very important that we have accurate and up-to-date listings of all our businesses,” said Teresa Hammond, executive director of the chamber.
The chamber plans to order another 30,000 visitor guides this fall, and expresses appreciation to The Alleghany Foundation and local governments for their support of the chamber and its marketing initiatives.
All brochures created and printed are done so through funding from The Alleghany Foundation, lodging tax dollars from Alleghany County and contributions from the city of Covington and towns of Clifton Forge and Iron Gate.
For more information, call the chamber at (540) 962-2178 or by email at info@ahchamber.com.
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The Alleghany Highlands Chamber of Commerce and Tourism will be reprinting its Visitor Guide this fall. The guide is an overall representation of all there is to do in the Highlands, highlighting the region’s attractions, businesses, restaurants, hotels and more. (Photo Courtesy Alleghany Highlands Chamber of Commerce and Tourism, Chuck?Almarez)
