The Shadow
Roanoke, VA (VR) – Seven years ago, the City of Roanoke declared October 24th as the official Dr Pepper Day. This year Dr Pepper Day will be held in the Market Square in Downtown Roanoke on Monday, October 24, 2022.
Waynette Anderson, President of Dr Pepper Park, has put together this event each year since October 24 was officially named Dr Pepper Day. Anderson stated, “October 24 was chosen, because of Dr Pepper’s 1927 marketing campaign that suggested enjoying a Dr Pepper at 10, 2, and 4 each day to keep your energy up. It only makes sense for October 24 to be Roanoke’s official Dr Pepper Day.”
Troy Harris, Regional Sales Manager for Keurig Dr Pepper, said, “Dr Pepper Day is an annual event which brings the community together to celebrate Dr Pepper’s heritage in the Roanoke Valley and also provides us with a great opportunity to thank everyone that loves and supports Dr Pepper.”
The celebration of Dr Pepper Day will take place on Monday, October 24th from 12–3 p.m. This is a free event where anyone can come and enjoy live music by Tyler Parrish, receive free Dr Pepper products and goodies.
Dr Pepper will also be hosting Dr Pepper Day celebrations in Rural Retreat near the Rural Retreat Depot on Sunday, October 23, 2022, from 2-6 p.m. and in Lynchburg at Walmart on Ward’s Road on Saturday, October 22, 2022, from 10 a.m.-12 p.m.
Dr Pepper is the naming rights sponsor of Dr Pepper Park at the Bridges, voted Roanoke’s Best Live Music Venue. Dr Pepper Park at the Bridges was established in 2015 and produces a diverse range of musical entertainment as well as Roanoke’s largest one day food festival, The Roanoke Wing Fest.
We’ll be hosting a FREE event on Monday, October 24th at Market Square in Downtown Roanoke from 12pm – 3pm with free product, free t-shirts and other goodies while supplies last! Enjoy live music by Tyler Parrish! See you there and thank you Roanoke for the years of Dr Pepper love!
“Drink a Bite to Eat at 10, 2 and 4” was a legendary slogan used for decades to remind Dr Pepper fans to enjoy their favorite “pick me up” at three intervals during the day when research showed human energy to lag. Now Roanoke is celebrating “10-24” as “Dr Pepper Day” with a free event in Downtown Roanoke on Monday, October 24th from 12pm to 3pm.
The event will feature free product and t-shirts while supplies last. The original Dr. Charles T. Pepper opened Dr. Pepper’s Drug Store in Rural Retreat in the late 1800s. A young man from Christiansburg named Wade Morrison worked at the drug store and eventually left Rural Retreat for Waco, Texas. There he and his partner opened a drug store of their own and began selling a new drink Texans could not get enough of. They named the drink Dr Pepper after Morrison’s old boss in Virginia. In 1936 Bill Davis opened Virginia’s first Dr Pepper Bottling plant on McClanahan St. in Roanoke. Roanokers consumed more Dr Pepper per capita than any other place on earth from 1957 to 1959 and again in 1961! To this day, Roanoke has among highest per capita consumption rates in the US.
Dr Pepper and Roanoke have a “One-of-a-Kind” relationship with the large, historic, and iconic Dr Pepper sign that can be seen for miles and have supported community events with the addition of Dr Pepper Park at the Bridges. Dr Pepper has been a great contributor to the community for over 80 years and the company is excited to celebrate that relationship with Dr Pepper Day on October 24th.
DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. ©2015 Dr Pepper/Seven Up, Inc
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