The Shadow
ROANOKE, Va. (VR) – The Advancement Foundation (TAF) today announced the launch of its 2026 Gauntlet and QUEST programs, Virginia’s largest and most connected business development initiatives, designed to help entrepreneurs move from uncertainty to confident action. The programs officially kick off on February 3, 2026.
For more than twelve years, TAF has supported entrepreneurs across the Commonwealth through proven, implementation-focused pathways that reduce isolation, eliminate decision fatigue, and accelerate business growth. To date, TAF has supported more than 1,500 entrepreneurs, built a cross-regional network of founders and mentors, and helped establish one of Virginia’s most robust entrepreneurial ecosystems.
“Entrepreneurs can accelerate their growth more effectively when they have clarity, accountability, and real support rather than just concepts.” said Annette Patterson, President and Founder of The Advancement Foundation. “The Gauntlet and QUEST are designed to meet entrepreneurs where they are and help them take the next right step, faster and with confidence.”
The Gauntlet is an eight-week, cohort-based program serving new and existing businesses across retail, food and beverage, recreation, and service-based industries. The program emphasizes real-time implementation across core business areas, including business model development, operations, marketing and sales, and financial fundamentals. Participants complete the program with a customized business strategy, practical systems, and access to a powerful statewide alumni network.
QUEST is an advanced, selective pathway for innovation-driven and scaling businesses. Limited to approximately 20 participants, QUEST pairs founders with dedicated Acceleration Teams that provide hands-on coaching, a comprehensive business evaluation, and targeted support through critical growth decisions. Participants gain access to advanced resources, peer networks, and direct connections to industry leaders, advisors, and capital.
Together, the programs offer entrepreneurs a clear on-ramp into a cross-regional network of founders, mentors, higher education partners, and resource agencies, all aligned around one mission: helping businesses make smart decisions faster and act on them with confidence.
Entrepreneurs interested in participating in The Gauntlet or QUEST can begin by completing the Innovator / Entrepreneur Interest Form available on The Advancement Foundation’s website.
For questions or additional information, contact Keely Massie at keely@
About The Advancement Foundation
The Advancement Foundation (TAF) is a nonprofit organization dedicated to strengthening communities through entrepreneurship, innovation, and business growth. Through cohort-based programs, targeted acceleration services, and cross-regional partnerships, TAF supports entrepreneurs at every stage of business development across Virginia.
