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Highlands Strategic Market Planning Workshop Scheduled



CLIFTON FORGE — The Alleghany Highlands Chamber of Commerce and Tourism has announced announce that the Virginia Department of Housing and Community Development will be hosting a two-day strategic market planning workshop at Dabney S. Lancaster Community College. The workshop will be held Thursday, Oct. 28, from 5 to 8 p.m., and Friday, Oct. 29, from 9 a.m. to noon in McCarthy Hall, Room 509.

The purpose of the workshop is to develop an action plan in response to both ongoing revitalization efforts in the Alleghany Highlands and efforts by the Rural Community Development Initiative (RCDI). The RCDI is a program with the main objective to assist rural and/or economically challenged communities in Virginia with economic development projects.

The RCDI accomplishes this by assessing community needs, helping coordinate marketing efforts, and providing funding opportunities.

The primary goal of the first session is to review the results of the consumer market survey and identify key areas on which to focus. It offers a good opportunity for business leaders and community members to participate and provide insight. During this session, participants will also be reviewing current initiatives for the Alleghany Highlands as well as potential challenges.

The second session will be a working session focusing on creating a plan of action. This plan will include identifying potential revitalization projects as well as determining who should take the lead on these ventures. Finally, the session will conclude with reviewing available and needed resources and working through a sample action plan.

For more information, contact the Alleghany Highlands Chamber of Commerce and Tourism at 540-962-2178 or To register visit the DHCD website: or contact the Alleghany Highlands Chamber of Commerce and Tourism.

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