The Shadow
COVINGTON, Va. (VR) – Old Town Covington’s leadership convened for a strategic planning session on June 30, 2025, outlining ambitious plans for community development, event coordination, and economic revitalization. Afton Griffin, interim president of Old Town Covington, led the meeting, which focused on key initiatives including vendor recruitment, committee restructuring, and preparations for an upcoming Virginia Main Street program visit.
Kester Dingus, the newly appointed executive director, reported considerable progress in event planning, particularly in developing a comprehensive vendor list for future community events. Dingus noted that many food vendors are already booking for 2026, emphasizing the importance of early coordination.
The organization is preparing for a critical assessment by Virginia Main Street representatives on July 28–29. A community meeting and tour are scheduled, with local leaders hoping to showcase downtown’s potential and gather input on revitalizing vacant buildings.
One of the most pressing discussions centered on the challenges facing small businesses, particularly the high cost of commercial rent. Small Business Coordinator Terri McClung highlighted that current pricing structures could deter potential entrepreneurs from establishing businesses in the downtown area.
To improve organizational efficiency, the board approved a strategic reorganization of its committees. The design and organization committees were consolidated, as were the promotion and economic vitality committees. This move aims to maximize volunteer engagement and streamline efforts.
Upcoming events took center stage, with detailed planning for a July 25 pool party emerging as a key topic. The event will feature a Christmas-themed atmosphere, free admission, and a diving competition. Board members discussed prize strategies, including partnerships with local businesses to provide awards.
Tyler Sizemore, representing the local economic development organization, shared highlights of recent community events, including a marathon that attracted participants from twenty-three states and set attendance records. The organization remains focused on economic development and community engagement.
A potential cornhole tournament was also discussed, with board member Jonathan Calloway exploring a collaboration with the local Moose Lodge. The event could serve as both a new revenue stream and a community engagement opportunity.
Susan Crowder, representing the Covington city council, presented plans for downtown improvements, including street cleaning, tree pruning, and a possible window-washing initiative to enhance the area’s appearance ahead of the Virginia Main Street visit.
The organization is also preparing for the VA 250 commemoration, celebrating 250 years of Virginia’s statehood. Plans include a mobile museum exhibit and various historical displays to engage the community.
Financial reports indicated a current balance of $77,214.43, with additional funding expected from the city of Covington. As the organization enters a new fiscal year, optimism and strategic foresight are guiding its efforts.
A significant focus was placed on improving local marketing and signage. Board members critically examined the existing sign near Walmart and discussed ways to create more effective, attractive promotional materials that better represent the downtown district.
The meeting underscored the collaborative spirit of Old Town Covington. Board members emphasized the importance of working in unity rather than competing with neighboring communities. The goal is to support and complement existing events and initiatives.
Key action items emerged from the meeting, including creating an art contest for the VA 250 commemoration, coordinating event calendars to avoid scheduling conflicts, and exploring window-washing services for local businesses.
Terri McClung introduced an innovative approach to volunteer recruitment, suggesting the term “ambassadors” instead of “volunteers” to foster a more engaging and inclusive environment for community participation.
The board’s forward-thinking approach was evident in discussions about long-term event planning, with a goal of hosting four to five major events annually, rather than numerous smaller gatherings.
As the meeting concluded, there was a palpable sense of excitement about the future of Old Town Covington. The organization appears poised to leverage community collaboration, strategic planning, and innovative ideas to drive economic and cultural development.
The next board meeting is scheduled for July 28, coinciding with the Virginia Main Street program visit, promising continued momentum for the downtown revitalization efforts.
